Cafe.com provides an interactive multi player game combined with a social network background.  Users can setup a free account, and then download free games.  They can select an Avatar and then play the game online with other friends or players.  The games are free, there is no adware or spyware.

Cafe.com business model is to make money off of selling upgrades, better avatars, accessories, more game levels or options.  But the starting point is free and does give users a way to play and hang out online.

More and more business models like cafe.com’s are popping up as businesses learn how to create a market, capture a market, nurture a market or harvest a market ripe for the picking.

The avatars are interesting enough and definitely fun looking.  There are many different movements and gestures that your avatars can perform adding a visual social dynamic to the entire game process.  The games aren’t going to entice the hard core gamers much, but they will prove addictive and the social environment reinforces that more and more.

At the end of the day people like to play games.  The games do not have to be super complex as long as other people are involved.  That social dynamic combined with avatars that put the human face and body language on the situation make this sites and sites like it work well.

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