Building the Brand at the Trade Shows
Thursday, December 14th, 2006Well the season is almost upon us, not Christmas or New Years but tech show season. The Consumer Electronics Show and MacWorld are coming up right after the lesser holidays of Christmas and New Year’s and that means lots of gifts and toys for geeky visitors that haven’t been naughty.
Of course I’m talking about all those great promotion products that are given out at the trade shows. Getting good foot traffic is sometimes as simple as giving away the good stuff.
Odds are most companies will get their existing client base or partners to visit them at the show, but to get exposure to new customers and partners a little branding bling sometimes can go a long ways. For that you need some good stuff for a trade show giveaway.
Now you want to make sure that its something that people will use and remember in a positve way. It should have your logo or brand or theme involved and hopefully it will bring a smile to their face for years to come.
Popular favorites are typically backpacks and bags with wheels to hold all the other stuff. If you are looking for advertising at the show itself, nothing works better than giving out the best backpack wheeled or not so that everyone will carry the rest of their stuff in your bag throughout the show.
After that the gift that seems to keep on giving is memory cards. Flash memory is always useful, and its a great way to convey your product details, trial software and much much more. Everytime someone plugs a usb card into their computer they might then think about your company and products. Those are excellent reminders that you can capitalize on at a tradeshow.
And don’t forget the toys! There’s alwasys something that everyone wants to play with at the show, whether its a ball, or putty or lazer beem pointers or something!
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