Maven Mapper’s Information is undergoing a review of many different Search Engine Optimization (SEO) and Search Engine Marketing Services, service providers and consultants. 

Today we are reviewing DiscountClick Online Marketing Services.  DiscountClick provides a suite of SEO and SEM services from link building services to SEO consulting to Natural Search Engine Optimization and PayPerClick Management.  Their SEO promotion includes an optimization consultation to analyze a clients company, their website and competitor websites.  From this point they will build a strategy with a targeted cost point to generate results and return on investment.

They also offer a Search Engine Optimization Tutorial guide that can help companies and potential clients gain a better appreciation for the importance of Search Engine Optimization and the work and art combined to create successful Search Engine Marketing results.

Page Popularity for Site: 18% [?]

Maven Mapper’s would like to introduce our new sponsor, Serr.biz.  Serr offers ethical Search Engine Optimization and Marketing Services.  They have been in business  since 1999 and can provide services ranging from Search Engine Optimization to Web Design, SEO Training and more.

Serr.biz was founded by Michael Zittel in 1999 as a sole proprietorship and later reformed as a Limited Liability Corporation in 2004.  Michael and his company have several years of experience in Search Engine Marketing Services and SEO Training for which the company has many excellent reviews.

The company espouses the concepts that  Content is King, but “Link Popularity is Queen!  To this end they provide many services e-commerce sites, blogs, websites and podcasts looking to promote their sites more fully.  Many of their services require a monthly commitment and marketing spend minimum of $1500 monthly, which is not an atypical price range for entry level SEO work that will still deliver results.

Page Popularity for Site: 7% [?]

Page Rank

Page Rank used to play a large role in Google’s analysis of link popularity for returning successful search results.  But Google doesn’t hire some of the best mathematicians from around the world to build complex formulas for nothing.  Nope, they keep those guys working around the clock in some bunker of a laboratory under Shiloh Mountain working to determine if a websites words contain the right keywords to refer their customer searcher. 

They are trying to stay ahead of the many Search Engine Optimization SEO specialists that learned how to manipulate Googles Search Results by inflating their Page Rank.

LSI

Google now uses new metrics including a system referred to as Latent Symantec Indexing (LSI) which is a process that looks at the incoming links to your website and reviews the content on the page they came from and the header or title of the page at that location.  A referring page with the link to your site will score higher for your site if their content is similar in nature to your page where they are linking to yours.

Link Baiting

The key is that you want to build unique content that everyone on this Google’s Green Earth will want to link in their own webpage or blog.  If you can come up with that content and copyright it until the cows come home, then you can maitain your sites popularity.

Blogs are a great source for contextual referral services.   Sponsors can connect with Blogitive, who will pay bloggers to review and  write about your site with the keywords contextually written up in a way that maximizes the LSI potential and which can spawn more link baiting.  So if you have a website and want to get or keep your natural search engine traffic, you might want to consider baiting that hook and if visitors are important for your business then chumming the water might even land you a bigger Google fish.

Page Popularity for Site: 12% [?]