Payperpost recently announced that they have initiated a new program that allows advertisers to go directly to bloggers and solicit sponsored articles. PayPerPost is essentially emulating a line of business that already exists with several payperpost competitors such as Reviewme and Sponsoredreviews, even Blogitive has a mechanism now that enables a more direct approach between advertisers and bloggers.

This new line of business is not a replacement of the old Payperpost line of business and it shouldn’t be viewed as such.

There are times when advertisers needed and want to selectively pick individual blogs or bloggers to cover an article or a website or a product with a sponsored review. There are also times when advertisers do not want to waste the time hunting through individual websites looking for just the right match.

There’s two ways to build buzz.

1. The first way is to utilize a shotgun approach and blast out a sponsored review request across multiple categories of blogs. This opens up things to all comers and you don’t always get exactly what you looking for in the final blog. However you don’t have to spend much time organizing the campaign and you do get immediate benefits and page rank and in traffic.  Plus, the results are almost immediate as the first bloggers available typically pick up these requests and write them. 
2. The second way is to go selectively find those exact blogs that contain either the readers or the writing perspective that you looking for. You can then choose like an ala carte menu each blog that you would like to solicit to write a sponsored review. This is excellent if you have a very tight niche and you want to focus only on that niche and you don’t want to stray from the path. This does take more time to find the blogs and more times for the bloggers to complete the articles as they may not be ready to write when you first place an order. However you will stand a better chance of reaching the ears and eyes of specific consumers that you’re hoping to attract or impress.

Payperpost definitely offers a discounted opportunity to reach bloggers utilizing their tools. Their rates are some of the lowest in the industry and with this new direct model probably the lowest in the industry outside of individual contractors in the SEO field. Payperpost basically only takes 5% on the transaction for a direct purchase, that means when you purchase a campaign to payperpost direct the lion share of the fund your pain are going to bloggers that are writing your sponsored review.

It’s a very efficient model and payperpost is definitely benefiting from their large economy of scale. Regardless this is a separate line of business and will probably not reach the level of success but payperpost has attained when they allow advertisers to reach out in a shotgun fashion across multiple categories. That is still the fastest way to generate buzz rapidly and benefits through search engine optimization results.

Together both of these lines of business will help make payperpost stronger.

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For many months now I have been counseling, coaching, mentoring, recruiting and acting as a guru for people that are looking to learn how to Make Money Blogging. Initially when I started blogging, I started blogging to learn how to perform several different web design functions. I used some of my early blogs to express myself in writing in part and in part to use some of my blogs that are no longer in existence as guinea pigs to learn and do new web design things.

I rapidly learned that many people make a very good living from running websites. Initially I started utilizing Google adsense and I thought, “Could it be possible that I can make money from Google ads and actually fund a company?”

The answer is that you could, but you could also possibly get rich selling Amway. Just because it’s possible doesn’t mean it’s probable or that it’s going to work for most people.

Not too long later I found several ways that people can earn money by blogging that are relatively easy and fairly straight forward. Plus, they do not require a great deal of time to transpire before you earn money for your efforts.

Back in the days of three television networks, TV announcers and hosts like Johnny Carson would provide product endorsements. Bloggers today can provide endorsements or even provide anti-endorsements and earn money from their efforts. On the Internet the axiom that all publicity is good publicity definitely holds true in the blogosphere. A single mention of a company or website that includes the URL to their website is valuable.

From that simple concept, an industry has been growing and growing that helps bloggers earn money up front for creating value by writing on their blogs and developing their blogs in exchanging links and references for cash. It’s very simple it’s very straightforward and it allows almost anyone to start writing a blog as a hobby and rapidly fund their hobby. Eventually they might even choose to turn a hobby into a business but in the meantime you can definitely pay for the gas in your car or pay for dinner at a fancy restaurant several times a week.

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Recently Mindjet announced the upcoming release of their latest MindManager Version, MindManager Pro 7. MindManager has been utilizing beta testers for the last several months. I queried the MindManager Group at Yahoo! to ask how many people from this group had participated in the beta program.
Several of the responses from members indicated that they had agreed to an NDA with Mindjet that they understood would prevent them from confirming or denying their participation in the beta program. At first I took that for what it was and recognized that these members did not want to harm Mindjet nor breach the NDA. That is very positive and speaks to the loyalty of MindManager users to Mindjet, a loyalty that I share I might add.

I then considered that Mindjet is working very hard, now, to generate buzz about their new version and simultaneously push sales for the Month of May on their old version. People that buy now will get an upgrade to the new version when its available at the end of May.

***Please note I am a MindManager reseller, but I do not advise that you buy it from me. You can get better buys elsewhere on the internet. The channel pricing structure in place does not allow me to be competitive in my pricing of MindManager products any longer. I am considering the removal of these products from my own business, but have not done that yet.

Beta Testing Confidentiality Vs. Rollout Promotion of New Product

It would seem that Mindjet has come to be in a position where their loyal beta testers are attempting to protect the company based on an NDA that Mindjet required. These same beta testers would normally be the promoters and evangelists and word of mouth front line for the product. However, they now have the perception that they are legally compelled not to discuss the new product! That could be great from an information control perspective but its definitely not good from a marketing perspective.

So I re-read the NDA and it does not prevent participants from stating that they were involved in the Beta testing. It does prevent people from sharing their experiences or knowledge gained from the beta participation.

As the MM7 release was built for the Office 2007 standard (essentially a beta itself), I would think that Mindjet would want to utilize as many beta testers as possible and especially those from the Yahoo! MindManager Group community that is one of the largest mindmapping communities open to the public. As Mindjet has essentially a beta(MM7) to work with a beta(Office 2007) on an existing OS and on a beta OS (Vista), it would seem that they could use all the beta testing help they could get. This prompted my initial question to the group.

Therefore, as I read everyone’s responses regarding the NDA, it struck me that Mindjet’s beta testing for MM7 and the perceptions that beta testers were not allowed to discuss MM7 may have had a chilling effect on the Yahoo MindManager forum over the last few months. If forum members engage in a project that does not allow them to discuss the topic of the forum, that seems to harm the community a bit. As this community involves the sharing of best practices and many other nuances of mindmapping and MindManager in particular, it strikes me that this same movement has probably harmed Mindjet as well. Essentially, Mindjet’s beta program has served to halt conversation about Mindjet products as it relates to knew innovations and possibly new best practices.

Transparency vs Secrecy in Business

Now, anyone that reads my blog probably is aware that I do not subscribe to the Apple theory of doing business in an information void contained by complete and total secrecy. I think that business is best served when people and stakeholders operate transparently and communicate.

In fact, this is one of the great benefits of mindmapping. It helps people to share information transparently faster, easier, more efficiently and with less obfuscation by data or lists of facts. So it strikes me, that our group has essentially been silenced a bit by the company we all evangelize and promote at a time when they need us to talk about their product and share more information with each other and with new potential users.

Please understand I am not trying to be critical of any members in the Yahoo! MindManager group. I can definitely understand the perception around the NDA, but I did want to remark on the unintended consequences of the beta program. There are some very good reasons why a beta program might be covered under an NDA, some of which have been mentioned in recent replies such as

• Helping to set user expectations for the actual product to be rolled out as opposed to options tested and held back
• Not airing complaints about bugs identified during testing that may have not been fixed in the beta testers desired way in the final version
• Not sharing information that might be used or stolen by competitors

These are all important items to manage during a beta program. However, these items should not not take place in a way that

• Silences product evangelists from discussing the product
• Stops or hinders product buzz and word of mouth promotion
• Prevents collaborative discussion of the beta such that users can share insights into the product providing Mindjet with a better understanding of the scope of an issue or opportunity
• Creates an artificially created information void at the time the product is launched or announced by silencing beta users from sharing their experience (As an example consider how compelling some ‘behind the scenes’ features are for some movies, and how these are used to market a movie product and get people to buy or watch a movie.)

At a minimum it would seem that Mindjet needs to find a middle ground on this issue either now or in the future. If they must operate in secrecy behind an NDA, then they need to balance that with the ability to allow their beta testers to transform from a free testing resource over to a free marketing and word of mouth evangelism resource. They could attempt to prevent product evangelists from participating in the beta program, but that would remove some of the most experienced MindManager gurus from providing help and guidance in developing a better product. They need the beta testing help of this community, but they also need the voice of the community.

I’d suggest that they would even benefit from the perceived behind the scenes look about the development of the product. Mindjet was founded by Mike and Betina Jetter. Together, they provided an extremely compelling story about the early development of MindManager 1.0, 2.0 and 3.0 in a book that featured Mike’s battle against cancer. That behind the scenes connection to the creators and the creative process is extremely compelling. If Mindjet were to open up their beta testing program and allow beta testers to share their beta testing stories after Mindjet announces the eminent launch of the product, Mindjet could benefit from the experiences and voice of their beta testers. Essentially, they benefit from free testing services provided by beta testers and this free beta testing experience then becomes feature rich content to help communicate the journey of MindManager from version 6.0 to 7.0.

Its notable that mindmaps help people see the connections and relationships between one topic and another. If Mindjet were to show the developmental relationship from 6.0 to 7.0 via their own developers and their network of beta testers, they would essentially benefit that much more. They would help potential buyers make the connection between 6.0 and 7.0 and that information could make the difference in a purchase decision or in the speed of a purchase decision!

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The LinkyLoveArmy.com is launching a beta program this week.  Today, they released several insights into their Internet marketing 2.0 of strategies.  They are forming an army of bloggers to leverage the numbers of bloggers and blog campaigns in the direction and shape reminiscent of a wedge formation.

You lazy this type of structure they hope to penetrate advertising campaigns and in particular keyword searches that generates large amounts of traffic such that the bloggers can directly market to business-to-business and business-to-customer groups.

Up until this point in time, those Internet marketing 2.0 firms have offered up a bit of a free-for-all where advertisers come to purchase reviews with contextual links inside of his and bloggers respond acting as individuals in the marketplace offering up individual benefits.  The LinkyLoveArmy hopes to organize those bloggers with a much more focused strategic objective and at the same time harness a new revenue model for bloggers yielding a higher return on effort.

Here is a short video that they are offering on their website today:

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Another company has launched a blog marketing 2.0 service.  SponsoredReview officially launched today.  Many people are expecting some good things from this company as they are partnered with SEOMOZ.org (the same group that brings you the concept of page strength).

I’ve been waiting for the launch of this company so that I could test their services both as a blogger and as an advertiser.  I did not participate in their beta program - no invite 

Blogger Setup

Regardless my first impressions upon signing up as a blogger were positive.  They do offer a requirement that is probably the most strenuous I’ve seen in this category today.  They require a three to one ratio of nonsponsored articles to sponsored articles for a blog to be approved.  That means for every four articles in a blog three of them have to be unpaid without any sponsorship whatsoever.  I suspect that does not include articles with affiliate links, however its not specified.

The only other existing service that comes close to that type of requirement is blogitive, which requires a two to one ratio.  However blogitive’s ratio is not for paid to unpaid, but instead to one non-blogitive articles to blogitive articles.  So for every three articles a person might have is blogitive only one of them can be a blogger to sponsored article.

Otherwise the setup process was relatively easy with sponsored review.  Depending on the strength of your blog your blog will be categorized into different potential price ranges which you can manually increase or decrease.  This is very similar to the new process offered at Reviewme.  Sponsored review does perform a manual check of the blogs apply, and so it will take some time before blog is actually available in the marketplace to pick up reviews. 

Disclosure is required, however I have not yet seen the disclosure requirements in detail meaning I don’t know what you have to say or how you have to say it.

Advertising Setup

I set up an advertising account.  Similar to all the other services appears to do not have a blogger account and an advertiser account in the same setup.  No one that I’ve seen to date in offers a combination account which is unfortunate.

For an advertiser’s perspective the setup was relatively easy.  I establish my first opportunity and that was relatively easy as well.  However there are a number of aspects about the opportunity area that are undefined.  For example I attempted to put in several requirements, however I was not sure to what extent I might be a will to set or establish requirements.  For example I did not know if I could limit page rank, or if I could limit blogs to for example exclude my space blog’s, or if I needed to exclude blogs that included no follow links within the body of a article.  There are no FAQ’s yet in the FAQ section refers you to their blog, with a link to an actual article as opposed to the generic blog such that you have to cut a chunk of code out of the URL to get to the actual front page of the blog.

After I finally created my opportunity hoping for a little bit of luck in getting the opportunity to set up correctly, I realize that there was no way for me to actually fund the opportunity.  This was unfortunate as they were offering $100 incentive for first-time advertisers that spent $100.  I wanted to spend $100 and I wanted to qualify however their system did not allow me to do that.  There is no place I could find or I could actually pay my hundred dollars even though I had set up a credit card.  This was a little confusing. 

So I went to the blog I left a comment underneath the section where it talks about the hundred dollar incentive.  Then after the fact I found a ticket section where I could submit a  Help ticket, which I submitted to sales.

As I was trying to navigate back and forth between the blog and the help ticket and the FAQs page, the system kept getting confused about which user I was.  He couldn’t quite seem to be a wiki but if I were a blogger or if I were an advertiser and I can never tell when I was truly “logged into the system” versus looking at the generic website.

In addition to contact us tab doesn’t actually lead to a phone number or e-mail or any other way to contact them so that couldn’t get a simple question answered such as “How do I pay you?” 

This problem immediately reminded me of PayPerPost.  PayPerPost is notoriously difficult to get in touch with and you may get something fixed or solved in a hurry.  Obviously, sponsored review is still in their initial launch is the first day, however it has been my first can experience at a company that actually provides a phone number allows you to contact them is typically going to be easier to deal with than a company that does not.

As I finish this review its been approximately 30 minutes since I submitted my help ticket request.  And I suspect some other more fortunate advertiser has already claimed the hundred dollar prize or incentive that is.  So the potential for goodwill from that incentive is a bit lost now.  I do hope they work through some of these kinks.

As I’ve been working in the center strain now for close to nine months I’ve seen these types of issues pop up with many of the companies in the same industry competitors of sponsored review and I’ve seen just how these same problems can at times make or break a company to the extent that it will attract or permanently scare away a new advertising customers.

Initial Review During Launch - Incomplete

For a fledgling industries such as Buzz marketing or Internet marketing 2.0, it’s essential that a solid first impression is made.  In this regards sponsored review doesn’t quite come away with the and A, at this point they look promising it might be worthy of a B, however I’ll have to reserve that grade and currently give them an Incomplete.

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