No one has figured out this conundrum yet, but everyone is chasing after the new holy grail of Internet 2.0 Advertising, the contextually placed video advertisement.

What is it?

Basically, a computer program that would be able to view a video online, and Figure out what that video is about and then place a relevant advertisement in, below, before, after or in the middle of that video automatically.

No one has figured it out, not even those supposed genious types at Google.  They just don’t make PhD’s the way they used to  . . .

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I received an invitation to join a new advertising program for publishers and advertisers via email this week from Tumri called AdPods.  The new service offers a unique twist on the concept of offering up one of those little boxes with rotating product ads.

Instead of offering a box that only provides ads to products from one site like chiquita or Amazon or a dozen others, AdPod offers ads from multiple retailers from Amazon to Target to Best Buy and more.

Basically, they consolidate lots of different offers into one box.  For a publisher or blogger that is good as it utilizes your web real estate much more efficiently and effectively.

Everything else about the program seems to be pretty much standard as these types of programs go.

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I came across an excellent resource providing information on 100 different online resources and tools for freelancers.

I wanted to internalize the information in a way that I could rapidly work with in multiple settings in the future if I ever needed to find the right tool for the job. So of course I mindmapped out the tools listed, plus I added in the tools suggested in the comments and I added a bunch of my own.

Now I have a great starting point for the future whenever I need to build up the list or find something I need quickly. I linked back to the original article from my MindMap Central topic and I created sub maps for each of the categories identified. This kept each category of items viewable at a single glance.

I’ve provided snapshots of these maps below. For more details about each of the tools I suggest a quick visit over to the site yourself as it really does have a great deal of information.

In the meantime, I did this experiment in part to internalize the info as I mentioned, but also in part to find a more rapid way of mindmapping this type of information from primary sources on the web. I hope to find more efficient ways to achieve this goal in the future.

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The LinkyLoveArmy.com is launching a beta program this week.  Today, they released several insights into their Internet marketing 2.0 of strategies.  They are forming an army of bloggers to leverage the numbers of bloggers and blog campaigns in the direction and shape reminiscent of a wedge formation.

You lazy this type of structure they hope to penetrate advertising campaigns and in particular keyword searches that generates large amounts of traffic such that the bloggers can directly market to business-to-business and business-to-customer groups.

Up until this point in time, those Internet marketing 2.0 firms have offered up a bit of a free-for-all where advertisers come to purchase reviews with contextual links inside of his and bloggers respond acting as individuals in the marketplace offering up individual benefits.  The LinkyLoveArmy hopes to organize those bloggers with a much more focused strategic objective and at the same time harness a new revenue model for bloggers yielding a higher return on effort.

Here is a short video that they are offering on their website today:

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In an age where content is king and fresh content is quean, TV networks appear to be learning a lesson from internet business models.

In the online world many content producers writers and publishers often times rework the same concept topic or article over and over and over again with a fresh spin, writing and re-writing a topic several times. Writers will then appear on TV shows as talking heads to spin up their spin articles.

It’s very common for a writer to write an article for newspaper and then have that same article editorialized in the magazine and later spun into a book. Then to push the book they make the rounds on the talk show and news circuit.

Now TV is taking this concept of spinning the same idea over and over again into something called the “Newpeat” (New + Repeat ergo what’s old is new). The NewPeat is not a TV show that is re-run. Instead it’s a TV show that is remixed slightly to become new content again.

NBC is kicking this off with shows that would have been reruns of the hit show the office. They are taking half hour episodes of the office and re-editing them. Then they put in footage that’s never been aired to come up with a new storyline. NBC will then broadcast these NewPeats to audiences that saw the originals and are looking for someone fresh content.

The challenge that networks are facing are three fold.

1. Many of the TV shows on air today do not fare well as reruns. They have audience drop off rates of 40%. Compare that to Seinfeld several years ago that experience drop-off rates of 10%.

The new Pete has the potential to keep that audience present as they offer a new twist on show.

The concept is not entirely new to TV. Over the years many ‘best of’ shows remixed rerun highlights as flashbacks for character and a number of other things. The difference here is that they’re editing in previously unseen footage that was shot for these shows.

Challenge for Artists and Screen Actors Guild

The concept of a new Pete is likely to create some difficulties or challenges possibly even some legal challenges as actors and producers in the networks fight over just compensation for a individual shows. Typically the stars of a television show will for each show, as opposed to being paid for the hours spent filming an episode. So what happens when a one episodes worth of filming gets turned into two or three or four episodes? Do the actors get paid for the original episodes or do they get paid a the episode rate for the remixed show or some other formula?

2. The second dynamic involved in the situation is the Internet. Many television shows are showing up online in minutes after they are originally broadcast. People no longer have to wait for reruns to rerun

3. People have hundreds of other unique viewing options on any given night.

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