OK, this is probably overstating the obvious for many people, but every now and then something are right in front of us and we just can not find it when we need it.  So I put together this article Maven Mapper’s Information » MindManager Update Available for MindManager Pro 7 - Uh Maybe . . .   and this video to show you how to check for a MindManager update. 

Hope it helps if you happen to be a little lost looking for this, it happens to everyone from time to time. 

Side note, I had a car a couple years ago, and every time I went to the dealer, they did not have a particular accessory I was looking for. They gave me the website for Chrysler 300 accessories, but when I got home, I wasn’t able to find the section I needed. I went about a year without that part, because I seemed to have some mental block preventing me from finding the item when I got home. These days, I’d probably pull out my phone and grabe a quick video to jog my memory.

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Over the last six months I have had a crash course in marketing utilizing direct marketing lists.  During that time, I have worked with a number of providers of specialized direct marketing services.  I have seen some very good marketing practices and services and I have seen some services that were not worth paying for.

As I proceed into 2008, my own company will be focusing even more on this market.  It is currently going through a rapid upheaval as many direct marketing services fail and as many others consolidate with each other.

It has been my experience that if a company is looking to buy mailing list leads they need to do their homework and focus on companies that provide both consulting services and highly specialized metric analysis.  It is also imperative that the data be timely. 

Too many companies sell old information that is not worth the email it is attached to or the CD that it is stored on.

But possibly the most important aspect of working with these types of leads is to insure that the company buying the information has the technical means to work with the data and close deals or complete transactions with the opportunity they are purchasing.  If a company does not have this technical means to work with the data then just purchasing a cheap list is a waste of money.

A list is not needed, a full fledge consulting solution is required.  This will mean that shopping around list prices will be nothing more than a comparison of apples to oranges.  When consulting solutions are needed, the only way to garnish results is to test the service provider and grow into the relationship preferably in a way that generates results with the help of the consultants, but also trains the purchasing companies people in how to achieve the same results and data analysis and management expertise.

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I have returned from a very nice and happy holiday vacation and I am determined to get a number of items that I will soon consider as old business (2007) cleared up and cleaned up before I dive into the great opportunities available in 2008.

So this weekend, I am working to clean up as many of those loose ends as possible.

Among some of these, I am cleaning up a number of areas related to my finances, my computers, and many of my websites and subsidiary business holdings.  I’m even re-arranging my office, my shed and garage and body shop supplies from a past venture.

As I considered my New Years resolution, I realized that I almost never actually get to any of the things on the list until well into February.

There is always something going on to delay my start and so I am working on things now to clean them up and close the books so to say early (or at least earlier than normal!).

Once I get things cleaned up and organized, then I will have a fresh perspective to create my resolution and Achieve it.

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