Another company has launched a blog marketing 2.0 service. SponsoredReview officially launched today. Many people are expecting some good things from this company as they are partnered with SEOMOZ.org (the same group that brings you the concept of page strength).
I’ve been waiting for the launch of this company so that I could test their services both as a blogger and as an advertiser. I did not participate in their beta program - no invite
Blogger Setup
Regardless my first impressions upon signing up as a blogger were positive. They do offer a requirement that is probably the most strenuous I’ve seen in this category today. They require a three to one ratio of nonsponsored articles to sponsored articles for a blog to be approved. That means for every four articles in a blog three of them have to be unpaid without any sponsorship whatsoever. I suspect that does not include articles with affiliate links, however its not specified.
The only other existing service that comes close to that type of requirement is blogitive, which requires a two to one ratio. However blogitive’s ratio is not for paid to unpaid, but instead to one non-blogitive articles to blogitive articles. So for every three articles a person might have is blogitive only one of them can be a blogger to sponsored article.
Otherwise the setup process was relatively easy with sponsored review. Depending on the strength of your blog your blog will be categorized into different potential price ranges which you can manually increase or decrease. This is very similar to the new process offered at Reviewme. Sponsored review does perform a manual check of the blogs apply, and so it will take some time before blog is actually available in the marketplace to pick up reviews.
Disclosure is required, however I have not yet seen the disclosure requirements in detail meaning I don’t know what you have to say or how you have to say it.
Advertising Setup
I set up an advertising account. Similar to all the other services appears to do not have a blogger account and an advertiser account in the same setup. No one that I’ve seen to date in offers a combination account which is unfortunate.
For an advertiser’s perspective the setup was relatively easy. I establish my first opportunity and that was relatively easy as well. However there are a number of aspects about the opportunity area that are undefined. For example I attempted to put in several requirements, however I was not sure to what extent I might be a will to set or establish requirements. For example I did not know if I could limit page rank, or if I could limit blogs to for example exclude my space blog’s, or if I needed to exclude blogs that included no follow links within the body of a article. There are no FAQ’s yet in the FAQ section refers you to their blog, with a link to an actual article as opposed to the generic blog such that you have to cut a chunk of code out of the URL to get to the actual front page of the blog.
After I finally created my opportunity hoping for a little bit of luck in getting the opportunity to set up correctly, I realize that there was no way for me to actually fund the opportunity. This was unfortunate as they were offering $100 incentive for first-time advertisers that spent $100. I wanted to spend $100 and I wanted to qualify however their system did not allow me to do that. There is no place I could find or I could actually pay my hundred dollars even though I had set up a credit card. This was a little confusing.
So I went to the blog I left a comment underneath the section where it talks about the hundred dollar incentive. Then after the fact I found a ticket section where I could submit a Help ticket, which I submitted to sales.
As I was trying to navigate back and forth between the blog and the help ticket and the FAQs page, the system kept getting confused about which user I was. He couldn’t quite seem to be a wiki but if I were a blogger or if I were an advertiser and I can never tell when I was truly “logged into the system” versus looking at the generic website.
In addition to contact us tab doesn’t actually lead to a phone number or e-mail or any other way to contact them so that couldn’t get a simple question answered such as “How do I pay you?”
This problem immediately reminded me of PayPerPost. PayPerPost is notoriously difficult to get in touch with and you may get something fixed or solved in a hurry. Obviously, sponsored review is still in their initial launch is the first day, however it has been my first can experience at a company that actually provides a phone number allows you to contact them is typically going to be easier to deal with than a company that does not.
As I finish this review its been approximately 30 minutes since I submitted my help ticket request. And I suspect some other more fortunate advertiser has already claimed the hundred dollar prize or incentive that is. So the potential for goodwill from that incentive is a bit lost now. I do hope they work through some of these kinks.
As I’ve been working in the center strain now for close to nine months I’ve seen these types of issues pop up with many of the companies in the same industry competitors of sponsored review and I’ve seen just how these same problems can at times make or break a company to the extent that it will attract or permanently scare away a new advertising customers.
Initial Review During Launch - Incomplete
For a fledgling industries such as Buzz marketing or Internet marketing 2.0, it’s essential that a solid first impression is made. In this regards sponsored review doesn’t quite come away with the and A, at this point they look promising it might be worthy of a B, however I’ll have to reserve that grade and currently give them an Incomplete.
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