Amp’d Mobile has turned into a television producer of sorts.  Amp’d started a political parody show for mobile phones, “Lil’ Bush: Resident of the United States.”

Amp’d marketed the show to mobile phones as well as on video sharing sites like YouTube.

The show is now being picked up by Comedy Central, marking one of the first shows to go from cell phones to Tv land.

Amp’d did some smart things with this show, but chief among them was creating and marketing content to their cellular subscribers. Other cellular providers are making deals with content providers, such as Verizon’s recent deal with YouTube. The lines continue to blurr and the rewards seem to be following the content as opposed to the service and equipment that is rapidly comeditized, depreciating in value very quickly, while content can live on indefinitely in syndication both online, in TvLand and now in the cellular airwaves.

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