Web 2.0 Marketing Value Plays
This is a quick post that describes the minimum costs of advertising in the Web 2.0 Marketing Industry.
What is the Web 2.0 Marketing Industry?
Any company that calls upon the masses to harness their thoughts an opinions in a way that promotes a product, service, cause, website or possibly even a political agenda.
Who are the Players that Charge for this Service?
- Blogitive
- Blogsvertise
- PayPerPost
- ReviewMe
Who engages in this arena and doesn’t charge?
- Amazon.com
- Ebay
- Digg
- Slashdot
- Cnet
Who is looking to get on Board?
- Microsoft
- Yahoo!
What is the Minimum Fee to Request an Article?
- Blogitive - $25
- Blogsvertise - $25 (aprox.)
- PayPerPost - $5
- ReviewMe - $40
How Much do Bloggers receive for their services of writing an article?
(based on the amounts above which are minimums)
- Blogitive - $5
- Blogsvertise - $4-10 (aprox.)
- PayPerPost - $4
- ReviewMe - $20
Total Cost Example for 100 Blog Articles to Create Buzz for a campaign:
- Blogitive - $2,500
- Blogsvertise - $2,500
- PayPerPost - $500 + $5 setup fee = $505
- ReviewMe - $4,000
Footnotes
All of these services can offer additional options. This represents minimums and campaigns can be tailored more or less through each service.
There is some controversy over the utilization of Web 2.0 Marketing Services.
- Some groups feel that internet advertising of this type should require bloggers to completely disclose the articles that they write as Paid Advertisements.
- Others argue that other forms of media from Radio to TV to Magazines and Newspapers do not disclose fully and this may be a moot point in the age of the internet.
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