A great amount of energy was utilized by the press to cover the trend known as CyberMonday. The first work day after the Thanksgiving Holiday and Black Friday. The day when everyone that was or was not crazy enough to get up at 5 am on Friday to line up at Wal-Mart to get that fantastic deal, now goes to work with shopping on their mind and laziness in their heart, logs on to their work computer and goes CyberShopping.
Me Thinks the press dost Report too much on this pseudo would be trend. More and more people are gaining internet access and even broadband access all over and the need to go shopping at work out of necessity is decreasing, and at the same time the need to go shopping on Monday following Thanksgiving is decreasing too.
The truth is that many people are benefiting from the same trend that helped large corporations save a fortune in logistics, warehousing, and inventory costs in the 90’s. Its called the theory of Just In Time Inventory. Companies have been stocking their warehouses with just enough product to supply the demand and ordering just as much as they need for replenishment.
Consumers with large houses funded by interest only mortgages full up with affluenziatic junk are starting to catch on to the JIT process in their personal lives as well. Why order all that junk for Christmas at Thanksgiving, only to have it clutter up your hidy holes and closets and secret places when you could order it on 12-11 and have it delivered on 12-15 or order on 12-15 and have it by 12-23 or pick your perfect niche of a date.
People are finding it more and more important to reduce the junk and clutter in their homes and this means buying less junk early and only as much junk as you really need. I have three young kids under the age of 10, and I’ve have taken to recycling Christmas season teddy bears by stuffing them into Glad Garbage Bags and filling the attic with this new and great form of additional insulation. It keeps my kids rooms clear so that they could actually escape in an emergency and it helps reduce the cost of heating and cooling my home. The last thing I need is to log on to my work computer on Monday and order some more teddy bears!
The trend of CyberMonday is quickly fading as the online shoppers diffuse their holiday spending across the entire year and learn to order things at the last minute when they really need them. Christmas was brought back to life by retailers working to provide consumers with a reason to end the year with a purchasing bang. After a hundred years of inflated holiday sales, we’ve grown several generations of consumers that suffer from affluenza and are now starting to realize that there just isn’t enough space even in a 6,000 sq foot house for all the junk, wrapping paper, boxes, packing materials and more that can come from a holiday shopping blitz. Oh and by the way, they’re supposed to be working and putting on a good show for the year end Review!
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