Last year was the year of thin phones.  Its the ‘thin phone stupid’ mantra that made a number of non-Motorola cell phone manufacturers see red.  Samsung of course lept to the challenge and thinned down their phones to best Motorola on the size of their phones, but could not quite keep up with the buzz and cool factor.

Samsung may have put their skinny phones on a binge diet to best Motorola with a slightly thinner phone, but like a super model preparing to hit the cat walks in Spain a little extra in the right places made the difference for Motorola.

Sony Ericsson saw red just like the others in the cell phone industry.  However, they appear to have completely ignored the fight for a skinnier phone and instead opted for functionality with coolness in a thicker form factor.  They are delivering in the area that the Sony brand has the most notoriety and that is in functionality.  Its one thing to hold a cool looking phone, but its a entirely different thing to ‘use’ a phone that does amazing and cool things.

Sony seems to be working on a dynamic color scheme where they use a hot lava red color offset with either white or black and it seems to be working.  The accent that seems to help the most however is the MP3 player functionality combined in video phones and camera phones.

A phone with 4gb of memory to use with an MP3 player, camera or video phone is pretty cool. Nobody goes out to buy a Harley Davidson and thinks to themselves, “I want the smallest bike I can get!” They want the most audacious, loudest, high performance but overwhelmingly cool bike they can be seen and heard on as they cruise in town or on the highway or where ever.

A slim Motorola phone will slip into a tight pair of jeans nicely and maybe fool the judges at a super model weigh in giving those extra few ounces of weight to tip the scales, but when a person has a cool phone they want to be seen and heard and noticed. I suspect the disappearing act like trend of cell phones is going to swing the pendulum in the other direction for a few years towards the audacious and noticeable and highly funtional. Small and slim isn’t a tech trend that will disappear, but will probably take a vacation for a season or two until a new stylized form factor of small and slim can re-invent it as the new cool again someday.

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This entry was posted on Tuesday, October 3rd, 2006 at 11:44 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.