I’ve come to follow a venture capital blog written by Dan Rua, a managing partner of Inflexion Partners of Florida.

Dan’s blog is definitely not your typical dry white paper format VC blog. I say this from the insider perspective of having a double major in Finance and Accounting and a Master’s in International Tax law and working with multiple firms on many different projects over the last 6 years. His VC fund blog focuses produces a parity of technology company success ingredients with venture capital fund wisdom.

His focus is on the Southeastern United States and it seems to be primarily driven towards small to medium sized companies looking to vector out of orbit into something extra special.

Having worked with VC groups in the past, I know from experience that a good VC partner is not a person that is one sided in their perspective or business knowledge. They can typically walk through a project, a product design, spot the holes in a forecast or trouble shoot the actual problem in last quarter’s Profit and Loss statement before lunch without breaking a sweat.

A good Venture capitalist has to be well rounded in many business functions and in many disciplines in addition to finance or else someone will pull the wool over their eyes and that’s not acceptable in the VC world. Knowing and quantifying the risk is the battle.

Its been my experience therefore that if a small to medium sized technology company wants to excite their company to that next valence, they have to be completely open and honest with they VC team. Everyone needs to talk a good game on the street, but it’s imperative to be honest with yourself and your investors. Short of this and the trust vanishes, and good relationships can devolve. Get the insights and perspective from your VC partners and they can typically help you identify where you need to be and when in order to make things a success.

Setting an honest baseline, honest milestones and tracking through towards them with regular planning and adjustments is about forty percent of what it takes to be a good company. The other sixty percent is split into two parts. twenty percent is a great idea and the other forty percent is hard, nose to the grind stone work leveraging every inch of technology and outsourced partnerships to get the maxim output from your entire ecosystem of organizations.

Start honest, build a solid foundation of a relationship, and nurture that relationship along with transparency and hard work and your company will do well if you’ve got a decent idea.

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