I ran across Podcasting site today that offers some interesting marketing podcast.

I listened to several podcasts.  The first was a podcast on Generating Revenue with RSS, with the Founder of Pheedo’s, Bill Flitter.  Pheedo’s looks at RSS advertising from a sponsorship model.  An advertiser might sponsor a certain number feeds for a certain amount of time.  Bill creates an analogy comparing rss to newsletter models.  RSS advertising does not see click through rates like those seen on websites, but they do see rates that are much higher than email newsletters.  Plus, there are certain segments where the click through rate on rss advertising works better.

Then I listened to a show with Art Hall, VP of Customer Care Operations at Netbank.  The show talks about constructing a successful Customer Relationship Management (CRM) strategy.  Netbank uses their CRM program in conjunction with interaction surveys of customers.  Art correctly identifies the three components People, Process and Technology and then adds a fourth component.  That fourth component is business strategy to manage end-to-end customer relationship from the outside experience into the organization.  It seems that Art has caught on to a key concept of focussing on the starting point of the value chain, the customer, and walking with the customer into the company evaluating their movements utilizing CRM methodologies and tools, the People, Process & Technology.

I think its important to note that too many companies attempt to implement CRM without understanding their Processes or without training or retraining their people.  They mistakenly rely on the technology to solve problems that have resulted from the lack of processes or from broken processes or from people that are not working together in a systematic function.

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Google did a very nice thing by setting up a wireless umbrella over its hometwon in Silicon Valley, but lets face it, there aren’t too many people in Silicon valley hurting for an internet connection.

This is more PR than it is charitable good works.

Google gets some good press, and they probably benefit on the employee morale survey as their people will be able to access the internet easier when they are out of the office.  Plus, visitors to Google will get to experience Google’s generosity before they walk into a meeting.

Its not going to help people that are fighting with their cable provider or DSL provider over bad service.  Its not going to help small towns get access to the internet and its not really going to help the internet challenged.

Now if Google would like to spread some of that goodwill around the country, outside of California even that would be more interesting, but as it stands its kind of like the US Congress passing a law allowing free parking for all government officials in the Nations capital.

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